Hi, I’m Joanne, a passionate product innovator who creates inspiring designs just for you


I spend my days developing innovative product development ideas for creative businesses and designing unique products of my own.

You’ll find me driven by a daily sweet treat, dancing energetically, smiling and encouraging others. All while listening to podcasts to keep me company.

I’m passionate about small businesses – from being one and working with them continually brings a smile to my face.

You’ll find a whole host of design, trend and product inspiration to apply to your creative pursuits on the blog. I’ll be serving up new content every few weeks so be sure to follow along.


If it’s got to do with product development or design then I’d love to help.


The story so far

1994 – Drawing everything from the Spice Girls to Kinder egg toys

2006 – Graduated with a BA(Hons) in Surface Pattern Design from Staffordshire University

2006 – Manager and visual merchandiser (aka creating seasonally creative windows) for luxury fashion boutique, Marilyn Moore

2008 – Start second job at notonthehighstreet.com when it was just a startup of 18 people with big ambitions

2012 – Launched Arnold & Bird as a blog focusing on design, style and music

2016 – notonthehighstreet.com is now a multi-million pound business, and after spending over seven years there I fly the nest to work for Tilly and the Buttons. A creative business developing sewing patterns for the new generation of crafters

2017 – Arnold & Bird 2.0 takes flight and I chase my dreams of designing and encouraging others

Read the full (and more official) story on Linkedin

Values I live by

  • Inspire others
  • Be determinedly curious
  • Enthusiastic about design
  • Spread creativity
  • Encourage collaboration
  • Smile always

If you wanna chat products, or let me know your favourite podcast then get in touch!

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